Saturday 1 November 2014

Gazing into shop windows

It is pretty much one of those things that advertising and all the posters, TV commercials and catch phrases that go with a successful campaign can both date and also illuminate a period.

I still have fond memories of the little robots who thought making mashed potato using the raw ingredients was plain daft and old fashioned when a packet of powder could deliver the business.

Or that stylish and award winning commercial which featured a man under a street light at night holding a cigarette with the caption “You are never alone with a Strand.”

Awards it might have won but many associated the cigarette with being alone and sales did not match its style.

All of which is merely to state the obvious that any advert is of its time and reflects what think, value and even what makes us laugh.

Who now could make an advert using a certain primate dressed in human clothes and performing as we do?

All of which made me reflect on these two posters in two empty shops in Huddersfield recently.

Thinking back there were more than two empty retail units and the posters were doing the bit of keeping the place looking busy.

And I have to say I liked them.  Big bold and in your face.

I shall go back sometime soon and see if they are still there.

Pictures; Huddersfield posters, 2014, from the collection of Andrew Simpson

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